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MGM Resorts International: Responsibility versus Profitability
作者姓名:Won-Yong Oh, Jinsuh Tark
商品類型:Case (Pub Mat)商品編號:W24930
出版日期:2021/10/19內容長度:12 頁

MGM Resorts International (MGM), a global hospitality and entertainment company operating in various locations, including Las Vegas, faced a choice between profitability and responsibility. The company needed to attract as many customers to its casinos as possible to increase its profits from gambling. However, MGM had also been advancing an image of an ethical corporation by promoting its responsible gambling program, which was meant to discourage .....more

MGM Resorts International: Responsibility versus Profitability - Teaching Note
作者姓名:Won-Yong Oh, Jinsuh Tark
商品類型:商品編號:W24931
出版日期:2021/10/19內容長度:6 頁

Teaching note for product W24930.

Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry - Teaching Note
作者姓名:Won-Yong Oh, Jinsuh Tark
 商品編號:W25122
出版日期:2021/08/30內容長度:9 頁

Teaching note for product W25121.

Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry
作者姓名:Won-Yong Oh, Jinsuh Tark
商品類型:Case (Field)商品編號:W25121
出版日期:2021/08/26內容長度:13 頁

In March 2021, the chief strategy officer of Green Car Inc. (Green Car), an on-demand car-sharing services company, was contemplating the company’s strategic direction. In an on-demand car-sharing services model, a company owned vehicles and received a fee from consumers who borrowed those vehicles. The strategy of Green Car’s main competitor was to maximize its platform competitiveness by aggressively expanding its operational scale and scope, even .....more

Macy's Inc.: Turnaround Strategy in Crisis
作者姓名:Won-Yong Oh; Ratchel Zeng;Jessica Schuldhaus;
商品類型:Case (Pub Mat)商品編號:9B18M096
出版日期:2018/06/28內容長度:14 頁

In 2017, Macy’s Inc. (Macy’s), one of the world’s largest and oldest premier department stores, announced it would close 100 stores and make other significant strategic changes to try to return the brand to its former glory. Macy’s sales had fallen for eight straight quarters, causing investors to fear that the company was continuing to lose market share. The firm had been pursuing an aggressive strategy to optimize all facets of its business, but .....more

Macy's Inc.: Turnaround Strategy in Crisis - Teaching Note
作者姓名:Won-Yong Oh; Ratchel Zeng;Jessica Schuldhaus;
 商品編號:8B18M096
出版日期:2018/06/28內容長度:8 頁

Teaching note for product 9B18M096.

Uniqlo: Expansion into Canada
作者姓名:Won-Yong Oh; Seok Woo Kwon;Brooke Miskiman;
商品類型:Case (Pub Mat)商品編號:9B18M085
出版日期:2018/05/25內容長度:9 頁

In September 2016, Fast Retailing Co. Ltd. entered the Canadian retail industry by opening its first Canadian Uniqlo store in Toronto. The retail industry in Canada had notably rejected foreign brands such as Target and Aeropostale, while other Canadian retailers, such as Reitmans Ltd. and Le Chateau were struggling to keep up with the competitive landscape. Uniqlo, a Japanese fashion retailer, had struggled in the U.S. market due to a lack of brand .....more

Uniqlo: Expansion into Canada - Teaching Note
作者姓名:Won-Yong Oh; Seok Woo Kwon;Brooke Miskiman;
 商品編號:8B18M085
出版日期:2018/05/25內容長度:6 頁

Teaching note for product 9B18M085.

Amazon.com: Evolving Into Offline Retail - Teaching Note
作者姓名:Won-Yong Oh;
商品類型:商品編號:8B18M026
出版日期:2018/02/08內容長度:9 頁

Teaching note for product 9B18M026.

Amazon.com: Evolving Into Offline Retail
作者姓名:Won-Yong Oh;
商品類型:Case (Pub Mat)商品編號:9B18M026
出版日期:2018/02/08內容長度:13 頁

In late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline retail .....more

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